%0 Journal Article %K Intangible cultural heritage %K UNESCO %K commercialization %K heritage regimes %K normative conundrums %B International Journal of Heritage Studies %D 2021 %G English %P 857-868 %R 10.1080/13527258.2020.1858441 %T Commercialization without over-commercialization: normative conundrums across heritage rationalities %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097894083&doi=10.1080%2f13527258.2020.1858441&partnerID=40&md5=af1fda99059713c010c657dcaf90daec %V 27 %8 sep