TY - JOUR KW - Cultural diversity KW - Global universalism KW - Intangible heritage and popular culture KW - Symbolic transit KW - UNESCO AU - E. Alves AB - This article attempts to situate the emergence and develop- ment of a discursive formation responsible for the appearance of a new global universalism. The ethical and moral imperative of this universalism is the defense and promotion of values such as cultural diversity. To un- derstand the political and cultural implications of this universalism, this article elects as its empirical axis the performance of the United Nations Educational, Scientific and Cultural Organization (UNESCO), highlighting the actions of the organization in coordinating and facilitating a symbolic and discursive transnational transit involving governments, nongovern- mental organizations and political groups. BT - Sociedade e Estado DO - 10.1590/S0102-69922010000300007 LA - Portuguese M1 - 3 N2 - This article attempts to situate the emergence and develop- ment of a discursive formation responsible for the appearance of a new global universalism. The ethical and moral imperative of this universalism is the defense and promotion of values such as cultural diversity. To un- derstand the political and cultural implications of this universalism, this article elects as its empirical axis the performance of the United Nations Educational, Scientific and Cultural Organization (UNESCO), highlighting the actions of the organization in coordinating and facilitating a symbolic and discursive transnational transit involving governments, nongovern- mental organizations and political groups. PY - 2010 SP - 539 EP - 560 T2 - Sociedade e Estado TI - Cultural diversity cultural heritage material and popular culture: UNESCO and the Construction of a Global Universalism UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-79952829224&doi=10.1590%2fS0102-69922010000300007&partnerID=40&md5=9e7ce44e1ea91f220cbe597eca4d1735 VL - 25 SN - 01026992 (ISSN) ER -