TY - CPAPER KW - Augmented reality KW - Production designs KW - Research papers KW - Subject matters KW - Augmented reality KW - Culture and heritage KW - intangible heritage KW - storytelling KW - Transmedia AU - Delas Santano AU - Harold Thwaites AB - This research paper discusses the implementation of augmented reality in transmedia storytelling. The innovation was applied on the subject matter of culture and heritage. A range of content was designed for augmented reality distribution for the 2 research-creation output from the projects. The paper will discuss the consideration of the chosen content for AR distribution, its production design and lastly its limitation on the type of content that was chosen. C2 - Proc. Digit. Herit. Int. Congr., Digital Heritage - Held jointly Int. Conf. Virtual Syst. Multimed., VSMM DO - 10.1109/DigitalHeritage.2018.8809996 LA - English N1 - Journal Abbreviation: Proc. Digit. Herit. Int. Congr., Digital Heritage - Held jointly Int. Conf. Virtual Syst. Multimed., VSMM N2 - This research paper discusses the implementation of augmented reality in transmedia storytelling. The innovation was applied on the subject matter of culture and heritage. A range of content was designed for augmented reality distribution for the 2 research-creation output from the projects. The paper will discuss the consideration of the chosen content for AR distribution, its production design and lastly its limitation on the type of content that was chosen. PB - Institute of Electrical and Electronics Engineers Inc. PY - 2018 SN - 9781728102924 (ISBN) SP - 443 EP - 446 TI - Augmented Reality Storytelling: A Transmedia Exploration UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85072387105&doi=10.1109%2fDigitalHeritage.2018.8809996&partnerID=40&md5=9a7f123fda9cd7bb5b35cf656e117842 ER -