TY - JOUR
KW - cultural diplomacy
KW - Food
KW - Gastrodiplomacy
KW - Nation branding
KW - Public diplomacy
KW - Singapore
AU - Seow Lee
AU - Hun Kim
AB - We applied a conceptual lens of gastrodiplomacy, or how countries conduct cultural diplomacy through the strategic use of cuisine in influencing perceptions of a nation, to examine middle power Singapore’s national and international campaigns to inscribe its hawker culture through UNESCO’s List of the Intangible Cultural Heritage of Humanity. With a rather robust nation brand and established programs in gastrodiplomacy, Singapore is the first among Southeast Asian nations to take the first step to seek international and formal food-based recognition. Above everything else, Singapore’s UNESCO bid is motivated by a desire, in collaboration with non-state actors, to further increase the value and standing of its nation brand through food. As self-making, Singapore’s bid builds not only upon national identity creation within its national borders but also othering, a process of shaping the country’s unique dissimilarities to differentiate from other nation states especially its neighbors to reap the expected perceptible benefits of a tangible and emotional transnational connection with its foreign publics through food.
BT - Place Branding and Public Diplomacy
DA - jun
DO - 10.1057/s41254-020-00166-3
LA - English
M1 - 2
N1 - Publisher: Palgrave Macmillan
N2 - We applied a conceptual lens of gastrodiplomacy, or how countries conduct cultural diplomacy through the strategic use of cuisine in influencing perceptions of a nation, to examine middle power Singapore’s national and international campaigns to inscribe its hawker culture through UNESCO’s List of the Intangible Cultural Heritage of Humanity. With a rather robust nation brand and established programs in gastrodiplomacy, Singapore is the first among Southeast Asian nations to take the first step to seek international and formal food-based recognition. Above everything else, Singapore’s UNESCO bid is motivated by a desire, in collaboration with non-state actors, to further increase the value and standing of its nation brand through food. As self-making, Singapore’s bid builds not only upon national identity creation within its national borders but also othering, a process of shaping the country’s unique dissimilarities to differentiate from other nation states especially its neighbors to reap the expected perceptible benefits of a tangible and emotional transnational connection with its foreign publics through food.
PY - 2021
SP - 205
EP - 217
T2 - Place Branding and Public Diplomacy
TI - Food fight: gastrodiplomacy and nation branding in Singapore s UNESCO bid to recognize Hawker culture
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083802687&doi=10.1057%2fs41254-020-00166-3&partnerID=40&md5=638969e0fe541366d6b139ef4cbaabde
VL - 17
SN - 17518040 (ISSN)
ER -