TY - CPAPER KW - Cultural tourism KW - Intangible cultural heritage KW - Synergies KW - Traditional feasts KW - Traditional products AU - O. Tsakirides AB - The paper examines the concept of culture in its modern dimension, its relation to the traditional civilization and intangible cultural heritage, and finally festivals as traditional institutions promoting traditional products on the market. In this paper, two traditional festivals/festivities promoting traditional products are being studied: the “Chestnut Feast” and the “Melizazz Festival” both located in Arcadia (Peloponnese, Greece), areas of special natural beauty and cultural interest. From the study of the two above cases conclusions are drawn and questions are raised regarding the improvement of these kind of feasts in order to be a part of the tourist product for the benefit of the local sustainable growth and the cultural tourism packages as well. C2 - Springer Proc. Bus. Econ. DO - 10.1007/978-3-030-12453-3_39 N1 - Journal Abbreviation: Springer Proc. Bus. Econ. N2 - The paper examines the concept of culture in its modern dimension, its relation to the traditional civilization and intangible cultural heritage, and finally festivals as traditional institutions promoting traditional products on the market. In this paper, two traditional festivals/festivities promoting traditional products are being studied: the “Chestnut Feast” and the “Melizazz Festival” both located in Arcadia (Peloponnese, Greece), areas of special natural beauty and cultural interest. From the study of the two above cases conclusions are drawn and questions are raised regarding the improvement of these kind of feasts in order to be a part of the tourist product for the benefit of the local sustainable growth and the cultural tourism packages as well. PB - Springer Science and Business Media B.V. SN - 21987246 (ISSN); 9783030124526 (ISBN) SP - 345 EP - 354 TI - Traditional and Modern Forms of Synergies Between Cultural and Tourism Sectors: Challenges and Opportunities for Greek Folk Festivities Promoting Traditional Products UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85126189216&doi=10.1007%2f978-3-030-12453-3_39&partnerID=40&md5=78cb887026a92a68bc6f42ba907f2f5d ER -