TY - SER
KW - Confraternities
KW - Confraternity
KW - Creative tourism
KW - Creatives
KW - Cultural heritages
KW - cultural identity
KW - Culture
KW - Douro regions
KW - Essential support
KW - European council
KW - Exploratory studies
KW - Future generations
KW - heritage
KW - Historic preservation
KW - Historical heritages
KW - Intangible cultural heritage
KW - Intangible cultural heritages
KW - Local development
KW - Portugal
KW - Public campaign
KW - Public campaigns
KW - Public communications
KW - Qualitative methodologies
KW - Socio-cultural
KW - sociodemographics
KW - Sustainable development
KW - sustainable tourism
KW - Terras de Trás-os-Montes
KW - Terras de tra-os-mons
KW - Tourism
KW - Tradition of the mask
KW - Tradition of the masks
KW - UNESCO
KW - UNESCO world heritages
KW - Web-page
KW - Websites
KW - World heritage
AU - C. Rodrigues
AU - D. Liberato
AU - E. Esteves
AB - The cultural heritage is a crucial asset to understand the historical heritage of humanity and is an essential support to legitimize the path toward the future, since, as in the past, future generations will judge our actions, whether or not we have been able to preserve the path we have trodden to our present. It even serves to protect another good, also invaluable, the intangible heritage, nowadays very in vogue, and that begins to take the first steps in its safeguard: it is the gastronomy, songbooks written and sung, legends, the typical and ancestral clothing, among others, who write in the “skin” the history that is urgently needed to be preserved. This paper is the result of antecedent research, emanated from the doctoral thesis in Communication and Heritage, presented in 2012 at the University of Vigo, which aimed to study the importance of Communication in the award of the title of “World Heritage”, under the aegis of the UNESCO World Heritage Center (United Educational Nations, Scientific and Cultural Organization) to the urban historic oldtowns, and its contribution to the promotion of protected heritage, with a view to preserve and exploit the economic potential. This article aims to build a reflection on the public communication campaigns carried out by both the UNESCO World Heritage Center along with national and local authorities, aiming to build an image of defense of the cultural heritage, as well as the promotion of a more sustainable tourism, fundamental for the preservation of heritage and its relationship with future generations.
C1 - International Conference on Tourism, Technology and Systems, ICOTTS 2021
DO - 10.1007/978-981-19-1040-1_50
N1 - Journal Abbreviation: Smart Innov. Syst. Technol. Pages: 609 Publication Title: Smart Innov. Syst. Technol.
N2 - The cultural heritage is a crucial asset to understand the historical heritage of humanity and is an essential support to legitimize the path toward the future, since, as in the past, future generations will judge our actions, whether or not we have been able to preserve the path we have trodden to our present. It even serves to protect another good, also invaluable, the intangible heritage, nowadays very in vogue, and that begins to take the first steps in its safeguard: it is the gastronomy, songbooks written and sung, legends, the typical and ancestral clothing, among others, who write in the “skin” the history that is urgently needed to be preserved. This paper is the result of antecedent research, emanated from the doctoral thesis in Communication and Heritage, presented in 2012 at the University of Vigo, which aimed to study the importance of Communication in the award of the title of “World Heritage”, under the aegis of the UNESCO World Heritage Center (United Educational Nations, Scientific and Cultural Organization) to the urban historic oldtowns, and its contribution to the promotion of protected heritage, with a view to preserve and exploit the economic potential. This article aims to build a reflection on the public communication campaigns carried out by both the UNESCO World Heritage Center along with national and local authorities, aiming to build an image of defense of the cultural heritage, as well as the promotion of a more sustainable tourism, fundamental for the preservation of heritage and its relationship with future generations.
PB - Springer Science and Business Media Deutschland GmbH
SN - 21903018 (ISSN); 9789811910395 (ISBN)
TI - The Intangible Cultural Heritage as a Creative Tourism Product. The Masks of Trás-os-Montes
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134355663&doi=10.1007%2f978-981-19-1040-1_50&partnerID=40&md5=24cf2f7da1513d83704d8252e86d6f98
VL - 293
ER -