TY - JOUR
KW - heritage
KW - Lacemaking
KW - Marketing
KW - museum
KW - Tourism
AU - T. Primožič
AB - This article will present a model of a modified marketing mix. It consists of a product, price, place, marketing communication, people, physical evidence, procedures, and expert starting-points. Ensuring professional correctness when dealing with elements of tangible and intangible heritage, these starting-points are based on findings obtained from studies of culture and the way of life. The model makes it possible to market heritage on a highly professional level ensured by experts and to include it in the tourist offer. The model has been applied to a concrete case study, namely The Lacemaking Collection in the Museum of Škofja Loka.
M1 - 3
N1 - Publisher: Slovensko Etnolosko Drustvo
N2 - This article will present a model of a modified marketing mix. It consists of a product, price, place, marketing communication, people, physical evidence, procedures, and expert starting-points. Ensuring professional correctness when dealing with elements of tangible and intangible heritage, these starting-points are based on findings obtained from studies of culture and the way of life. The model makes it possible to market heritage on a highly professional level ensured by experts and to include it in the tourist offer. The model has been applied to a concrete case study, namely The Lacemaking Collection in the Museum of Škofja Loka.
SP - 46
EP - 52
TI - Marketing our heritage for tourist purposes: The Lacemaking Collection in the Museum of Škofja Loka
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84906052460&partnerID=40&md5=04382c8105c3e00bc2fb6cfd7c4512cf
VL - 50
SN - 03512908 (ISSN)
ER -