01704nas a2200289   4500000000100000000000100001008004100002653001300043653002100056653001500077653001400092653002300106653001300129653002400142653002200166653001900188100002700207700002800234700003200262700002200294245008100316856015400397300001200551490000700563520082400570022002001394                                       d10aCommerce10aContent analysis10aGastronomy10aMarketing10aResearch questions10aidentity10aintangible heritage10amarketing cuisine10aWorld heritage1 aMaria de Miguel Molina1 aBlanca de Miguel Molina1 aVirginia Santamarina Campos1 aMaria Segarra Ona00aIntangible Heritage and Gastronomy: The Impact of UNESCO Gastronomy Elements  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84975796028&doi=10.1080%2f15428052.2015.1129008&partnerID=40&md5=75e31303d23560fd6db92ad817a666cd  a293-3100 v143 aThe objective of this study is two-fold: on the one hand, to determine whether literature has studied the relationship between intangible heritage and gastronomy; on the other, we have explored the use of UNESCO-recognized elements for marketing purposes. Two research questions have been addressed: (a) Is there a specific definition of gastronomy as intangible heritage? and (b) can the UNESCO-recognized elements be used for marketing purposes? We have used a method that combines content analysis and network analysis via the identification and study of keywords. The results showed a definition of gastronomy as intangible world heritage would be required. We have also observed that the use of the UNESCO-recognized elements, for marketing purposes, could be an opportunity for differentiating place’s identity.  a15428052 (ISSN)