01231nas a2200217   4500000000100000000000100001008004100002653000800043653001400051653002200065653002100087653002100108653001900129100001100148245014000159856011800299300001200417490000700429520055700436022002000993                                       d10aICH10aJiangyong10acultural identity10aoctagonal flower10asymbolic meaning10awomen s script1 aH. Yan00aFrom the Women s Script Tradition to the Octagonal Flower Dance Extravaganza in Jiangyong, China: Cultural Shows as Local ICH Solutions  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85141251816&partnerID=40&md5=1fc0da760fe9cb18d219e34d2fadd993  a357-3760 v813 aAs part of an intangible cultural heritage (ICH) program for developing regional cultural economies, the motif of the octagonal flower has been converted into a symbol of a tradition and is used as a branding device. This article contends that, as heritage intervention passes from government to locals, this re-branded women  s script culture becomes a tradition in its own right. Local traditions should be examined without limiting notions of authenticity, in order to understand ICH in China as it develops within a period of radical social change.  a0043373X (ISSN)