01882nas a2200265   4500000000100000000000100001008004100002653002300043653002700066653001100093653001100104653002600115653002400141653001500165653001900180653002000199653003300219100002900252245008400281856015000365300001200515490000700527520106200534022002001596                                       d10aMediterranean diet10aMediterranean identity10aUNESCO10adiaita10adiasporic communities10aepistemic community10afood label10afood tradition10agovernmentality10aIntangible cultural heritage1 aAntonio Marques da Silva00aFrom the Mediterranean Diet to the Diaita: The Epistemic Making of a Food Label  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85065017183&doi=10.1017%2fS0940739118000310&partnerID=40&md5=4e2b30507772eb8995baabc17e0c2227  a573-5950 v253 aThe Mediterranean Diet was one of the first food-related nominations on the international cultural heritage list. By introducing the concepts of epistemic community and governmentality to analyze this heritagization process, I will evaluate the participation and consent of the Mediterranean people and their belief in a common identity based in a holistic conception of this food tradition-the so-called diaita. My goal is to demonstrate that the inscription s proposal was motivated first by a long-term strategy aimed at promoting an umbrella brand of agro-food products extended to the whole Mediterranean space. Then, I will emphasize the attempt to design a model of property rights protection that is adequate for this food label, which was later presented within the realm of the United Nations Educational, Scientific, and Cultural Organization as a measure for safeguarding the diaita as an item of intangible cultural heritage. Finally, I will argue that this claim totally omits the rights of the numerous expatriates living outside this region.  a09407391 (ISSN)