01819nas a2200361   4500000000100000000000100001008004100002260005900043653002400102653001700126653001300143653001700156653003100173653001300204653001700217653001900234653001800253653001700271653001600288653001500304653001700319653001100336653001000347653001500357653001700372100001200389700001000401700001100411245006500422856015000487520079500637020002501432       2016                            d  bInstitute of Electrical and Electronics Engineers Inc.10aintangible heritage10aWeb services10aWebsites10aSocial media10aSocial networking (online)10aBlending10atransmission10aTransformation10aTransmissions10aSafeguarding10aWeb crawler10aEngagement10aAugmentation10aNanyin10aReach10aSiong Leng10aweb services1 aJ. Tsai1 aS. Wu1 aH. Din00aHow the web impacts intangible heritage: A Nanyin case study  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85016022017&doi=10.1109%2fVSMM.2016.7863178&partnerID=40&md5=a42bc8c98626230a658ae1c7a1a491b53 aThis paper explores the impacts of the global web and, in particular, social media on the performing arts. Specifically, Siong Leng Musical Association (hereafter, SLMA or the Association), which champions Nanyin musical theatre in Singapore, is selected to anchor the discussion. The paper will examine SLMA s web strategy under 3 subheadings, namely: a) Reach: effectiveness of official websites and other virtual presence set up by followers; b) Engagement: virtual audience participation in social media sites; mobile accessibility; c) Augmentation: innovative blending of web-based services to solve operational issues of publicity, collaboration and fundraising. Overall transformational impacts to transmission, sharing, collaboration, communication and education are also discussed.  a9781467389938 (ISBN)