02133nam a2200325   4500000000100000008004100001260005700042653001900099653001700118653001500135653001900150653001900169653003300188653003400221653002400255653002400279653002200303653001600325653002300341653001200364653002300376100001300399700001100412700001000423245008900433856015300522490001500675520107500690020004201765                                       d  bSpringer Science and Business Media Deutschland GmbH10aChinese operas10aFocus groups10aGame-Based10aHuangmei Opera10aHuangmei Opera10aIntangible cultural heritage10aIntangible cultural heritages10aLightweight h5 game10aLightweight h5 game10aMedia convergence10aMedia usage10aOral communication10aSurveys10aUsers  experiences1 aY. Zhang1 aS. Pan1 aR. Fu00aDesign and Research of Huangmei Opera Lightweight H5 Game Based on Media Convergence  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85132977136&doi=10.1007%2f978-3-031-05434-1_25&partnerID=40&md5=238e36ace60d7bbb76d7fcbba4c8a9210 v13324 LNCS3 aHuangmei Opera is an important art form of traditional Chinese opera. At present, Huangmei Opera, which mainly focuses on oral communication and stage communication, cannot cater to the media usage habits of current audiences, and cannot be effectively spread in the context of media convergence. In this paper, users’ preference for lightweight game samples was obtained based on EEG experiment; Secondly, the factors influencing user experience of Huangmei Opera lightweight H5 game were acquired through the focus group; Then, supported by the questionnaire design of the focus group, user experience hierarchy was constructed according to the results of questionnaire data analysis, based on which the design practice of Huangmei Opera lightweight H5 game was completed; Finally, the design effect of the game was evaluated. The results show that lightweight H5 games can realize the effective communication of cultural connotation of Huangmei Opera as an important carrier, which provides new ideas for the contemporary dissemination of traditional Chinese opera.  a03029743 (ISSN); 9783031054334 (ISBN)