02117nas a2200205   4500000000100000000000100001008004100002260002200043653003100065653004600096653004000142653002300182653003300205100002700238245008900265250001000354856009900364300001200463520143600475       2015                            d  aAntwerp/Apeldoorn10aPolicy making (THE\_16107)10aRapid economic transformation (ICH\_1294)10aSustainable development (THE\_7357)10aTourism (THE\_202)10aTouristification (ICH\_1122)1 aAlbert Van Der Zeijden00aCultural Tourism and Intangible Heritage: A Critical Appraisal and Policy Guidelines  aMaklu  uhttps://www.immaterieelerfgoed.nl/image/2017/9/14/cultural_tourism_and_intangible_heritage.pdf  a191-2023 aThe relationship between tangible heritage and tourism is a delicate issue due to the commercial excrescences of tourism which often endanger the preservation of historical sites or buildings. This is even more so with the relationship between intangible heritage and tourism, as traditions and social practices are extremely vulnerable because of their immaterial nature. Hence, the key question is: How can sustainable forms of tourism be developed in order to respect the integrity of the intangible heritage? As tourism is often seen as a threat to cultural diversity, UNESCO is hesitant to invoke the help of the tourism industry for the preservation of traditions. At the same time, tourism is considered indispensable because it brings in revenues that can be used for the safeguarding of cultures. Moreover, tourism could strengthen local people’s self-respect by attracting new markets of visitors interested in their traditions. This chapter argues that cultural tourism can contribute to the sustainable preservation of intangible heritage, but that warrants are necessary to realize this objective. That is why various policy guidelines are proposed to counter the risk of commodification. Provided that the assistance and the collaboration of communities who still practice living traditions are guaranteed, it is possible to develop successful projects from which both tourism and the intangible heritage can profit