02109nas a2200337   4500000000100000000000100001000000100002008004100003260000800044653001500052653001600067653001200083653001000095653001900105653001900124653003000143653001200173653002900185653001200214653001900226653002200245100002800267700002000295700002500315700002200340245011200362856014300474490000700617520112700624022002001751       2021                            d  cmar10aAttendance10aConsumption10aCulture10aEvent10aFlamenco music10aSustainability10aartificial neural network10aCulture10asocioeconomic conditions10astudent10aSustainability10auniversity sector1 aJesus De Sancha-Navarro1 aJuan Lara-Rubio1 aMaria Oliver-Alfonso1 aLuis Palma-Martos00aCultural Sustainability in University Students  Flamenco Music Event Attendance: A Neural Networks Approach  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85102871728&doi=10.3390%2fsu13052911&partnerID=40&md5=45b73fdf9badbfd9c4d410b5303900b30 v133 aUniversity students consume live music; however, almost 40\% declare that they have never attended a flamenco show, an intangible heritage of humankind. Numerous studies have shown that cultural capital and socioeconomic profile, among other factors, are variables that influence cultural consumption, and therefore, cultural sustainability. Considering the relationship between several variables, this paper pursues a double objective. On the one hand, identifying the factors that influence attendance at flamenco shows, and on the other, proposing a predictive model that quantifies the likelihood of an individual attending a flamenco show. To this end, we analyse flamenco consumption by means of a survey conducted on 452 university students, using Multilayer Perceptrom (a non-parametric model), a methodology based on an artificial neural network. Our results confirm the importance of cultural capital, as well as personal and external factors, among other. The findings of this research work are of potential interest for management and planning of cultural events, as well as to promote cultural sustainability.  a20711050 (ISSN)