00903nas a2200133   4500000000100000000000100001008004100002260000800043100003000051245007700081300001000158520058700168022001400755       2016                            d  cdec1 aAlmir Batista de Oliveira00aCultural heritage and tourism: form of presentation, way of preservation  a43-583 aThe purpose of this article is to discuss the relationship between tourism and specifically cultural tourism and the preservation of the material and intangible cultural heritage. I discussed some of these concepts and for this preservation to take concrete into account the measures related to the necessary use of strategic planning and the possibility of listening to the local community in the use of this same asset for local development. It presents a history of this relationship in Brazil and I discussed the example of Pelourinho in Salvador as a form of this preservation.  a2319-0698