00962nas a2200121 4500000000100000000000100001008004100002100001400043245009100057300001000148490000700158520067500165 2022 d1 aN. Marujo00aCreative tourism and intangible heritage in the Alentejo: the case of the sock doll . a65-760 v193 aIntangible cultural heritage is related to the cultural creation (know-how and know-how to do) of a community. It is passed on from generation to generation, especially through cultural and historical heritage. Creative tourism is, in a way, based on intangible cultural heritage. The main objective of this article is to describe the creative cultural activity sock dolls offered by the Saidas de Mestre project of MARCA-ADL (Local Development Association). To achieve the objective, a qualitative methodology based on non-participant observation was followed. The results showed that the activity allows for a memorable educational experience for the participants.