01967nas a2200277   4500000000100000008004100001653003300042653002300075653003200098653003400130653001800164653002500182653002100207653003900228653002600267653001600293653001300309653001300322653002100335100001700356245011900373856015400492300001200646490000800658520102300666       2025                            d10aCross-cultural communication10aDigital study tour10aDigital study tour platform10aIntangible cultural heritages10aInteractivity10aLearning opportunity10aLeisure industry10aMacao intangible cultural heritage10aOff-line interactions10aRMP analyze10aStudents10aTeachers10aTourism industry1 aFatFai Leong00aConstruction and Application of Macao Intangible Cultural Heritage Digital Study Tour Platform Based on RMP Theory  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-105001417802&doi=10.1007%2f978-981-97-9128-6_23&partnerID=40&md5=2842056ef80ccfef052a5b6f6b60f4fa  a301-3110 v4193 aThe digital study tour platform provides students with a variety of learning opportunities and promotes cross-cultural communication and understanding. The digital nature of study tour elements can make up for the lack of interactivity in the offline interaction between teachers and students. This study adopts the RMP analysis model and conducts analysis from three dimensions: the respondents’ preferences for the types of study tour products in Macao, their willingness to study tour market, and their demand for the core functions of the digital study tour platform. Based on the analysis of materials and data, the current development status of Macao’s digital study tour platform, and development strategies are proposed in order to promote the healthy development of Macao’s digital study tour. The digital study tour platform helps the integration of Macao’s cultural tourism industry, innovates the “study tour application field” and effectively solves the pain points of traditional study tours.