02063nas a2200337 4500000000100000008004100001653001600042653001700058653001300075653002300088653001700111653001600128653001000144653001000154653001500164653001600179653001700195653001500212653002600227653001500253653004100268653002800309100001100337700001000348700001300358700001000371700001000381245013300391856015400524520104700678 2022 d10aANTECEDENTS10aAuthenticity10aBEHAVIOR10aBRAND AUTHENTICITY10aCONSEQUENCES10aEXPERIENCES10aImage10aModel10aMotivation10aPERSONALITY10aSatisfaction10acommitment10acultural intelligence10agrand song10aIntangible cultural heritage tourism10apsychological ownership1 aJ. Liu1 aX. Li1 aL. Zhang1 aQ. Lu1 aX. Su00aAuthenticity, psychological ownership and tourist commitment in heritage tourism: the moderating effect of cultural intelligence uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85144194350&doi=10.1080%2f13683500.2022.2153650&partnerID=40&md5=50a1b16146e36cc9feffd87239aabd193 aPsychological ownership (PO) can facilitate the formation of ties between individuals and tangible and intangible assets; however, little scholars have investigated its impact on cultural tourism. In addition, among the four human motivations that can drive PO, the effect of stimulus need satisfaction has received relatively little attention. To address these research gaps, this study conducted an on-site survey in Zhaoxing Dong Village, collecting 302 valid responses through convenience sampling. The findings reveal that authenticity has a significant positive effect on both PO and tourist commitment, while PO also positively relates to tourist commitment. In addition, the results demonstrate that only cognitive and behavioural cultural intelligence (CQ) moderates the relationship between authenticity and PO. This study therefore extends the application of PO and CQ in cultural heritage tourism contexts and confirms that stimulus need satisfaction drives PO. Moreover, it offers insights for the management of cultural tourism.