01322nas a2200265   4500000000100000000000100001008004100002260005900043653002200102653002300124653002000147653002000167653002200187653002500209653002400234653001700258653001500275100001800290700002000308245006100328856016100389300001200550520046900562020002501031       2018                            d  bInstitute of Electrical and Electronics Engineers Inc.10aAugmented reality10aProduction designs10aResearch papers10aSubject matters10aAugmented reality10aCulture and heritage10aintangible heritage10astorytelling10aTransmedia1 aDelas Santano1 aHarold Thwaites00aAugmented Reality Storytelling: A Transmedia Exploration  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85072387105&doi=10.1109%2fDigitalHeritage.2018.8809996&partnerID=40&md5=9a7f123fda9cd7bb5b35cf656e117842  a443-4463 aThis research paper discusses the implementation of augmented reality in transmedia storytelling. The innovation was applied on the subject matter of culture and heritage. A range of content was designed for augmented reality distribution for the 2 research-creation output from the projects. The paper will discuss the consideration of the chosen content for AR distribution, its production design and lastly its limitation on the type of content that was chosen.  a9781728102924 (ISBN)