01290nas a2200121   4500000000100000008004100001100001400042245015200056300001200208490000700220520092700227020001401154       2013                            d1 aQiuni Sun00aA Research on the Folklore Culture Tourism Maket Development Strategy of Poverty-stricken Counties-Taking Xinhua County of Hunan Province as a Case  a485-4900 v483 aFolklore culture tourism has been loved by many tourists, it has a huge potential market demand and development prospect. The economic development of national poverty-stricken counties is relatively backward, but in most cases, the poverty-stricken counties have unique folk customs resources and a huge amount of national support funds, which provides advantages of folklore culture tourism market development for poverty-stricken counties. Therefore, how to develop the local economic and protect the precious intangible cultural heritage through developing the poverty-stricken counties  folklore culture tourism scientifically becomes a issue. In this paper, I have researched the folk customs of Xinhua County which is a poverty-stricken county in Hunan Province by having field trips and looking over literature, and come up some suggestions of the development of the poverty-stricken counties  folk customs tourism.  a2160-1070