01168nas a2200133 4500000000100000000000100001008004100002100001200043245008600055300001200141490000700153520086000160022001401020 2022 d1 acho min00aA Research On Optimizing The User Experience Of Intangible Cultural Heritage App a398-4100 v253 aThe applications of intangible cultural heritage in China have encountered development bottlenecks due to poor user experience. In this paper, we begin to study the reasons why the user experience is not good, and to study design methods that enhance the user experience through the theory of five-factor model. Through literature study and comparative study of contestants, this paper investigates the advantages and disadvantages of their interaction design and summarizes the common problems. Next, a survey of these user populations will be conducted to find some design elements that affect the user experience. Finally, through empirical research, the design elements are incorporated into the theory of user experience modeling and case studies demonstrate that the application of the design elements is beneficial to improving the user experience. a1229-7771