00794nas a2200121 4500000000100000000000100001008004100002100001700043245012800060300001000188520046000198022001400658 2010 d1 aA. Mamontoff00aThe impossible(?) challenge of promoting intangible cultural heritage of stigmatized minorities from a tourism perspective. a34-463 aThe concept of intangible cultural heritage (ICH) is discussed together with the potential role of tourism in safeguarding ICH of stigmatized population groups. A case study is presented for promotion and development of ICH of gypsy populations in France and Spain via a tourism policy which helps preserve culture, identity and traditions (e.g. flamenco). The self image, social identity and stereotype threat of stigmatized minorities are also examined. a0336-1446