00747nas a2200133   4500000000100000000000100001008004100002100001600043245005200059300001000111490000700121520047100128022001400599                                       d1 aJuwen Zhang00aThe Concept of Ethnic Genre as a Paradigm Shift  a13-440 v793 aThe development of folkloristics into a "normal" science at the turn of the 20th century determined its Eurocentric paradigms. The idea of "ethnic genre" proposed by Dan Ben Amos in the 1960s was a direct challenge to its methods of categorization, but also to the definition and analysis of folklore. This article argues that this represented a paradigm shift in folkloristics. It also suggests the related idea of folkloric identity as a new ideological direction.  a0043-373X