01467nas a2200145 4500000000100000008004100001100002300042700002000065700002200085700002200107245011500129300001200244520105100256020001401307 d1 aTatiana Pushkareva1 aDarya Agaltsova1 aEkaterina Ivanova1 aTatyana Belyakova00aThe crisis of human identity in the modern world: socio-cultural factors in the formation and ways to overcome a753-7593 aThe article deals with six socio-cultural factors that form the identity crisis situation of a modern man: the plurality of social identity; new opportunities to choose biological affiliation; mobility of cultural boundaries; the formation of new universally significant reference groups; mobility of social groups and constant updating of identification prospects. Psychopathological consequences of identification crisis such as frustration and loss of energy are revealed. The possibilities of the author s psychological and pedagogical workshop My doll and me" to compensate for the identification crisis are shown. Psychological and pedagogical workshop My doll and me" is based on the principles and methods of Gestalt approach and analytical psychology allows you to carry out work on study of models identification by the creative materialization, the actual personality of the person in the form of an anthropomorphic image of the doll, thereby clarifying the complex processes of identification and removing the psychological tension. a1849-6903