00934nas a2200145   4500000000100000000000100001008004100002100002400043245008900067856006200156300001100218490000700229520053800236022001400774                                       d1 aRafael Cano Tenorio00aTécnicas de marketing en las cuentas oficiales de Twitter de los artistas flamencos  uhttps://dialnet.unirioja.es/servlet/extart?codigo=6961004  a93-1100 v243 aThe flamenco art has been catalogued as an Intangible Cultural Heritage of Humanity by UNESCO. This investigation analyses the differences in the publication of content in the Twitter’s official accounts of nine recognized flamenco artists. The methodology of the case is based on the analysis content, and tries to find out the degree of use of the different categories of marketing contents according to each issuer analyzed. The results of the study attend for the strategic planning of the artists in the digital communication.  a1137-1102