02337nas a2200313   4500000000100000000000100001008004100002653003300043653003500076653003500111653003500146653003700181653002100218653002300239653002000262653002000282653001900302653002400321653002500345653002000370653002000390100002500410245009600435856009500531300001200626490000700638520136400645022001402009                                       d10aIntangible cultural heritage10aPatrimonio Cultural Inmaterial10aPatrimônio cultural imaterial10acontador popular de histórias10acontação popular de histórias10acuentero popular10acuentería popular10aliteratura oral10aOral literature10aOral tradition10apopular storyteller10apopular storytelling10atradición oral10atradição oral1 aMarianela Peña Lora00aUn reto cultural de la actualidad: la preservación de la cuentería popular latinoamerican  uhttp://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0124-40352014000200009&lang=es  a217-2360 v263 aThe author discusses the existing relationship between the traditions and the expressions in the area of intangible cultural heritage, and popular storytelling as one of its forms. In particular, the article analyzes the arguments in terms of the affiliation of popular storytelling to literature and oral traditions, determining the general characteristics and differences of the two genres. In doing so, it establishes the fundaments of the genesis and background of popular storytelling with regard to those genres. The analysis of the situation of impoverishment and decline of oral literature in Latin America, in view of the process of diffusion of cultural forms and models stemming from national and international centers of economic power as the fundamental cause, has also affected popular storytelling. In addition, the article - based on the importance of this situation for the process of cultural identity - shows the need for the preservation of popular storytelling as a major cultural challenge in the current age. This leads to the claim that the links between these processes are cultural and social. Cultural because of the intrinsic nature and belonging of both processes to the sphere of culture; social because of the fact that there is a direct relationship between one and the other in terms of the existing socio-economic structures.  a0124-4035