01820nas a2200157   4500000000100000000000100001008004100002100001200043700001600055700001700071700001200088700001800100245009700118490000700215520144000222                                       d1 aXi Zhao1 aEhsan Elahi1 aFushuai Wang1 aHu Xing1 aZainab Khalid00aSustainable tourism development for traditional Chinese drama s intangible cultural heritage0 v103 aThis study establishes an expert-driven evaluation system to assess the sustainable tourism development of drama-related intangible cultural heritage in China. Utilizing the Saaty 1-9 scale and hierarchical analysis method, 52 experts determined indicator weights and current development levels. Four dimensions are evaluated: humanistic value, project quality, tourism development, and sustainability. Results reveal humanistic value as most vital at 41.70 \% weight. Secondary factors are project quality (29.89 \%), tourism development (20.87 \%), and sustainability (7.54 \%). Aesthetic value, dissemination degree, and location conditions proved to the crucial tourism indicators. The ideological value of drama is paramount, alongside visibility and climate factors. The evaluation demonstrated strong preservation of humanistic value but deficiencies in tourism development, especially regarding infrastructure. Key recommendations include balancing preservation, dissemination, and innovation; emphasizing ideological value, visibility, and climate suitability; maintaining humanistic diversity; and improving site infrastructure. Further testing of evaluation indicators across periods is warranted alongside examining green revitalization potential. This assessment, guided by experts, offers a thorough framework for the sustainable development and preservation of the precious intangible heritage embodied in Chinese drama.