02162nas a2200241   4500000000100000000000100001008004100002260002700043653003300070653002600103653003100129653002100160653001700181100001100198700001300209700001800222245009200240856015300332300001400485490000700499520139400506020002001900       2019                            d  c2019/12//NOV undefined10aIntangible cultural heritage10aDigital communication10aAnalytic hierarchy process10aEvaluation model10aIndex system1 aKe Xue1 aYifei Li1 aXiaoxiao Meng00aAn evaluation model to assess the communication effects of intangible cultural heritage  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85067661647&doi=10.1016%2fj.culher.2019.05.021&partnerID=40&md5=101c66faee75dbe25672a30d10c1d7a7  a124-132, 0 v403 aIntangible cultural heritage is confronted with the communication dilemma of a narrow audience and a lack of inheritor. With the development of digital technologies, the use of digital communication methods to reduce the communication gap has become a vital approach. Therefore, the process of changing the current conventional communication of intangible cultural heritage and improving the presentation of traditional treasures to the public, combined with digital communication technologies, has become the focus of the academic field. Based on the technology acceptance model and the attention-interest-desire-memory-action audience response model, this paper defines three layers of key factors that influence the digital communication effects of intangible cultural heritage and their respective weights. In-depth interviews with 50 experienced experts from six major areas related to this research are conducted with the assistance of the Delphi method. A theoretical evaluation model of the digital communication effects of intangible cultural heritage is constructed using the analytic hierarchy process. Through its findings, this research expects to provide academic references and operative guidelines for the practical application of digital communication technologies in cultural communication and to aid in the communication and safeguarding of intangible cultural heritage.  a12962074 (ISSN)