01850nas a2200229   4500000000100000000000100001008004100002653003300043653002000076653002000096653002800116653001200144653002300156100001900179700001900198245008000217856015400297300001000451490000700461520113200468022002001600                                       d10aIntangible cultural heritage10acultural values10aLocal community10anatural protected areas10aTourism10atourism management1 aMinoo Esfehani1 aJulia Albrecht00aRoles of intangible cultural heritage in tourism in natural protected areas  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84994302314&doi=10.1080%2f1743873X.2016.1245735&partnerID=40&md5=47f273b6c1a4519325ee49ea727ea554  a15-290 v133 aThe ‘new paradigm’ for protected areas emphasizes communities and their cultural assets, including intangible cultural heritage, as critical and inseparable parts of these areas. As tourism can be a significant factor in the economic framework of natural protected areas (NPAs), the prominent role of the community can have important implications. This paper reports on one of the first empirical studies on the interaction between intangible cultural heritage and tourism in an NPA with a special focus on the role of intangible cultural heritage. It is based on six months of qualitative ethnographic fieldwork in Qeshm Geopark, in the South of Iran. Local intangible cultural heritage is found to manifest and be used in tourism in three distinct ways: First, as a source of attraction and addition to any tourism offerings; second, as conservation tool, especially where the natural environment has strong cultural meanings for the local community; and third, as a driver for facilitating culturally and naturally sensitive behaviour by visitors. Concluding statements address any conceptual and practical implications.  a1743873X (ISSN)