01219nas a2200133   4500000000100000008004100001100001900042700001400061245008400075300001000159490000800169520089400177020001401071                                       d1 aYing-Ying Xiao1 aJuan Chen00aResearch on Innovative Design of "Intangible Cultural Heritage" Bamboo Products  a72-760 v2813 aBased on the in-depth research on the innovative design of China s "intangible cultural heritage" bamboo products (mainly in Hubei), the cultural connotations of national tradition embodied in bamboo art is excavated from perspectives of decoration theme, modeling, texture, material selection and processing; including aesthetic taste, value orientation, material, spiritual and artistic. After that, the comparative analysis of modern aesthetic concept and traditional art is conducted to find the combination point. By means of concrete practice, the application as well as innovation of traditional bamboo art resources in the design of modern bamboo products is discussed, so as to manifest essence of traditional bamboo art through modern design means and forms, integrate it into modern life, and realize the innovation of traditional skills and the inheritance of national culture.  a2352-5398