@inproceedings{712, keywords = {Intangible cultural heritage, Beijing, Edutainment game, Nursery rhymes}, author = {Xiaoshuang Jia and Yue Tan and Qianyun Xiong and Yifang Li and Wei Hai}, title = {Designing Edutainment Games for Intangible Cultural Heritage: the BNREG Project}, abstract = {This paper presents the preliminary investigation and game design process of Beijing Nursery Rhyme Edutainment Game (hereinafter referred to as BNREG), from which we think edutainment concept can provide an innovative gamification method for the impart and inheritance of Intangible Cultural Heritage (hereinafter referred to as ICH). It will also finally identify and discuss the most significant challenges in the design and adoption of edutainment games in ICH field.}, year = {2019}, volume = {9}, pages = {281-286}, publisher = {Bulgarian Academy of Sciences, Institute of Mathematics and Informatics}, school = {Bulgarian Academy of Sciences, Institute of Mathematics and Informatics}, isbn = {13144006 (ISSN)}, url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084211618&partnerID=40&md5=8c29265a03e50dfbc450ec32b82848d0}, note = {Journal Abbreviation: Digit. Present. Preserv. Cult. Sci. Herit.}, language = {English}, }