@article{4092,
  keywords = {cultural diplomacy, Food, Gastrodiplomacy, Nation branding, Public diplomacy, Singapore},
  author = {Seow Lee and Hun Kim},
  title = {Food fight: gastrodiplomacy and nation branding in Singapore s UNESCO bid to recognize Hawker culture},
  abstract = {We applied a conceptual lens of gastrodiplomacy, or how countries conduct cultural diplomacy through the strategic use of cuisine in influencing perceptions of a nation, to examine middle power Singapore’s national and international campaigns to inscribe its hawker culture through UNESCO’s List of the Intangible Cultural Heritage of Humanity. With a rather robust nation brand and established programs in gastrodiplomacy, Singapore is the first among Southeast Asian nations to take the first step to seek international and formal food-based recognition. Above everything else, Singapore’s UNESCO bid is motivated by a desire, in collaboration with non-state actors, to further increase the value and standing of its nation brand through food. As self-making, Singapore’s bid builds not only upon national identity creation within its national borders but also othering, a process of shaping the country’s unique dissimilarities to differentiate from other nation states especially its neighbors to reap the expected perceptible benefits of a tangible and emotional transnational connection with its foreign publics through food.},
  year = {2021},
  journal = {Place Branding and Public Diplomacy},
  volume = {17},
  number = {2},
  pages = {205-217},
  month = {jun},
  issn = {17518040 (ISSN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083802687&doi=10.1057%2fs41254-020-00166-3&partnerID=40&md5=638969e0fe541366d6b139ef4cbaabde},
  doi = {10.1057/s41254-020-00166-3},
  note = {Publisher: Palgrave Macmillan},
  language = {English},
}