@article{14611,
  author = {R. Purnama and V. Radiona and M. Prabawati},
  title = {The Sociological Approach as a Driver of Change in the Traditional Wedding Attire of West Sumatra Indonesia: An Aesthetic Analysis},
  abstract = {The rapid development of the modern era brings unavoidable concept shifts and poses challenges, especially in fashion. The objectives of this study are: 1) to examine the understanding of fashion designers, fashion stylists, clothing rentals, and customers; 2) to evaluate the aesthetics of Minangkabau wedding attire; 3) to analyze the driver s of changes in the design aesthetics elements of traditional wedding attire based on the sociological approach theory by Arnold Hauser. This study uses a mixed-method through open-ended structured questions and focuses group discussions with a descriptive approach. The findings of this study are to determine the driving force and aspects of aesthetic changes in traditional clothing. This study proposes a conceptual framework for a sociological approach of fashion adapted from Arnold Hauser s Theory. The results showed that self-concepts in fashion design, socio-cultural changes in clothing, the role of fashion and new inventions are drivers of changes in traditional clothing aesthetics. © 2023 Authors. All rights reserved.},
  volume = {27},
  pages = {46-63},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85183864506&doi=10.14456%2fjucr.2023.22&partnerID=40&md5=e652c41fdab44f9a63e273f6c90e8ea5},
  doi = {10.14456/jucr.2023.22},
}