@article{14119, author = {Juwen Zhang}, title = {The Concept of Ethnic Genre as a Paradigm Shift}, abstract = {The development of folkloristics into a "normal" science at the turn of the 20th century determined its Eurocentric paradigms. The idea of "ethnic genre" proposed by Dan Ben Amos in the 1960s was a direct challenge to its methods of categorization, but also to the definition and analysis of folklore. This article argues that this represented a paradigm shift in folkloristics. It also suggests the related idea of folkloric identity as a new ideological direction.}, volume = {79}, number = {1}, pages = {13-44}, issn = {0043-373X}, }