@article{10958,
  keywords = {heritage, Lacemaking, Marketing, museum, Tourism},
  author = {T. Primožič},
  title = {Marketing our heritage for tourist purposes: The Lacemaking Collection in the Museum of Škofja Loka},
  abstract = {This article will present a model of a modified marketing mix. It consists of a product, price, place, marketing communication, people, physical evidence, procedures, and expert starting-points. Ensuring professional correctness when dealing with elements of tangible and intangible heritage, these starting-points are based on findings obtained from studies of culture and the way of life. The model makes it possible to market heritage on a highly professional level ensured by experts and to include it in the tourist offer. The model has been applied to a concrete case study, namely The Lacemaking Collection in the Museum of Škofja Loka.},
  volume = {50},
  number = {3},
  pages = {46-52},
  issn = {03512908 (ISSN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84906052460&partnerID=40&md5=04382c8105c3e00bc2fb6cfd7c4512cf},
  note = {Publisher: Slovensko Etnolosko Drustvo},
}